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Shop RGV Lures™

Every lure handcrafted with love in Harlingen, TX. Built to catch — guaranteed to impress.

🐟 Lures — $7.00

🐟
Best Seller
Pearl White
A classic. Works in clear and murky water. The go-to for South Texas anglers.
$7.00
🐟
Popular
Pink Ghost
Translucent pink with a ghostly sheen — irresistible to redfish and trout.
$7.00
🐟
Green Slayer
Bold green coloring stands out in any water. A proven big fish attractor.
$7.00
🐟
Hwy 48
Named after the South Texas highway — built for the flats and bays of the RGV.
$7.00
🐟
Flamingo
Vivid flamingo pink with flared action. Eye-catching and effective on the flats.
$7.00
🐟
Silver Minnow
Classic silver finish mimics real baitfish. A must-have for any tackle box.
$7.00
🐟
Ballyhoo
Inspired by the real baitfish — the Ballyhoo pattern drives big fish crazy.
$7.00
🐟
Green Fire
Neon green with aggressive action — lights up dark or stained water like a beacon.
$7.00
🐜
Hercules Beetle
A unique beetle-style lure that triggers reaction strikes in shallow flats.
$7.00
🐟
Fan Fav
Purple Magic
The name says it all — this purple beauty works like magic on trout and redfish.
$7.00

🐟 Lures — $6.00

🐟
Hot Pink
Loud, bright, and effective. When fish need a reason to strike, Hot Pink delivers.
$6.00
🐟
2%
A subtle, natural finish — for the days when fish want a more realistic presentation.
$6.00
🐟
Honey
Sweet golden tone with a natural action — fish can't resist the Honey.
$6.00
🐟
Croaker
Mimics the croaker — one of the best natural baits. Now in lure form.
$6.00
🐟
Galaxy
Deep space-inspired iridescent finish — otherworldly looks, real-world results.
$6.00
🐟
Ruby Red
Deep red coloring triggers aggressive strikes from redfish and snook.
$6.00
🐟
Gold Nugget
Shimmering gold finish that catches light and fish. A classic for a reason.
$6.00
🐟
Purple Thunder
Electric purple with a vibrating action — storms through the water and triggers bites.
$6.00

🪝 Tackle

🪝
Weedless Hooks
Specially designed to slide through vegetation — no snags, all strikes.
$6.00
🔦
UV Mini Flashlight
Charge your UV-reactive lures for maximum effectiveness in low-light conditions.
$10.00
🫙
Anise Oil
Natural attractor scent. Apply to any lure to give fish an extra reason to bite.
$10.00
🧰
Medium Waterproof Tackle Box
Heavy-duty waterproof box — keeps all your RGV lures organized and dry on the water.
$55.00

🧢 Accessories

🧢
RGV Lures™ Cap
Show your RGV pride on the water. Classic structured cap with embroidered logo.
$25.00
🎩
RGV Lures™ Beanie
Stay warm on those early morning fishing trips. Soft, cozy, and RGV-branded.
$15.00
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