About Us — RGV Lures™

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RGV Lures™

Harlingen, Texas

Who We Are

From Hobby to Handcraft

RGV Lures™ is a family-owned and operated business right here in Harlingen, Texas. What started as a simple weekend hobby for Rick — who still goes fishing nearly every weekend — has grown into something the whole family is proud of.

With all four family members working together, we hand-craft every single lure with care, precision, and genuine passion for the sport. We wanted to give South Texas anglers something new, something different — and something that actually works.

"Fishing is in our blood."

🏠 Family Owned & Operated 📍 Harlingen, TX 🤲 100% Handmade 👨‍👩‍👧‍👦 4-Member Family

What We Stand For

Our Values

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Handcrafted Quality

Every lure is made by hand with attention to detail. No mass production — ever.

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Innovation

We're always working on something "new and different." Fishing lures that stand out from the rest.

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Family First

We're not a corporation. We're a tight-knit family that believes in what we make.

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Community

Proud supporters of South Texas fishing culture and local bait shops throughout the RGV.

Find Our Lures

Stockist Locations

Our lures are carried at bait and tackle shops throughout South Texas. Find a location near you!

📍 Port Mansfield, TX

Available at select bait & tackle shops in and around Port Mansfield.

📍 Rio Hondo, TX

Local tackle retailers in Rio Hondo carry our full line of handmade lures.

📍 Port Isabel, TX

Pick up RGV Lures at bait shops near the causeway before hitting the bay.

📍 Brownsville, TX

Available at select fishing supply stores throughout the Brownsville area.

📍 Harlingen, TX HQ

Our home base — shop online or find us at local tackle shops in the heart of Harlingen.

🔜 Coming to More Stores!

We're expanding! Contact us if you'd like to carry RGV Lures™ at your shop.

Want to carry RGV Lures™ at your bait shop? Get in touch!

📩 Contact Us

A Family Born to Fish

From Hobby to Handcraft

Our Values

Stockist Locations

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